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Jasmine has a unique significance in the social structure of Jazan, not merely because of its enchanting fragrance, but also because of the prime place it occupies in various activities.
Young women in the region traditionally wear the flower or flower buds in the form of garlands.
Jasmine also occupies a prominent place as an item of decoration on social occasions such as bridal reception and birth celebrations. Guests are welcomed with these flowers. Florists arrange the flower and its buds in different forms and garlands.
The plant is cultivated commercially in the province, but women also grow a few plants in their houses or gardens to keep their homes filled with the fragrance.
The largest variety of the flower in Jazan is known as Azzan jasmine. Its buds are long and mostly grown in mountainous areas and are light yellow in color.
Another popular variety is intensely white and garlands are made of its buds. Some men wear the white ones on their heads. There are some varieties that spread strong scent around during the night.
The plant can be erect, spreading or climbing shrubs and vines. The flowers appear in bunches. The flower buds meant for distant markets can be preserved in ice for days.
It is abundantly available in summer while its price shoots up in winter when the flowers are few.