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Memac Ogilvy & Mather further cemented its position as the Middle East’s leading communications agency by winning three gold, one silver and one bronze awards at the recent 59th Cannes Lions International Festival of Creativity.
Memac Ogilvy saw 17 of its campaigns short listed in Cannes and paved the way for Ogilvy & Mather to make history and win the coveted Cannes Lions 2012 Network of the Year Award, the most prestigious accolade in the advertising industry.
Edmond Moutran, chairman and CEO of Memac Ogilvy Middle East and North Africa, has heaped praise on the company’s personnel for raising the creative bar so high in the region. The agency is now clearly the most awarded in the Arab world.
“To be awarded three Gold Lions at Cannes is as good as it gets in our industry. It’s the summit. But this success hasn’t come by chance — it is the direct result of painstaking planning to take our creativity to a level where we are the equal to, or better than, the best in the world. We have done that,” said Moutran.
What makes the achievement so remarkable is that it is not an isolated event. Actually, the Lions from Cannes continue a steady stream of highly regarded awards to the agency in the region and abroad for its many campaigns across the spectrum in recent times. Earlier this year, Memac Ogilvy cleaned up the Dubai Lynx with two Grand Prix, 17 gold, four silver and seven bronze trophies.
The agency was also the first from the Middle East to win the celebrated Grand Prix at the Clio Awards in New York.
“The Lions are the latest in many recent awards, but of course, the main reward for us is the satisfaction of our clients,” he added.